An innocent entrepreneur
I’m full of admiration for people who build and start businesses on their own. Whilst we built a good business here at innocent, I’ve done it with my two best friends and we’re doing it together. I think we make a fantastic team and I certainly couldn’t have done this on my own. I don’t [...]
innocent’s plan B
Following on from Richard’s post on learning from mistakes I thought I’d share a lesson learned here at innocent. Since we founded innocent in ‘99 we’ve made a few mistakes like every one else but there’s one mistake that was really hard to deal with and was very early on in the business. We were [...]
The innocent brand
I’m Adam - a co-founder of innocent drinks and I wanted to join in Richard’s discussion about branding.
People say the most important thing with innocent is the brand. But you’ve got to start from the very beginning. In fact the most important thing is the product - it’s our smoothies. It’s the fact that they’re [...]
