The (sometimes) painful birth of innovation
In this piece Mark Mangan, CEO of Flavorpill, follows on from Richard’s and his Virgin colleagues’ posts on Business Stripped Bare, and shares his experience in branding and innovation.
A few months back, as Wall Street began to implode, online advertising was getting hit along with everyone else, and soon our company was in near crisis [...]
Virgin’s recipe for business success
I’m Jayne-Anne Gadhia, Executive Chairman of the Virgin Money group of companies, and would like to jump in here following Richard’s last post on what Virgin does.
There are many ingredients that go into Virgin’s recipe for business success. In fact Richard’s new book, Business Stripped Bare, discusses some of these key factors - people, brand, [...]
Innovation - it’s got to be real
Following on from Richard’s post on Innovation - I learned a really valuable lesson about Innovation recently. When I was a junior brand manager at Virgin Drinks about 10 years ago, I came up with a great idea, which I dubbed ‘Virgin water for the world’. I created a bottled water product in [...]
Innovation – a driver for business
In 1986 I gave an interview to a British music paper. The headline was ‘BRANSON’S BOMBSHELL’. I said that we were planning to put every album and single onto a small portable computer box and that the listener would be able to buy it and play any record they wanted, listening through mini-headphones. I said [...]
