Still learning with Virgin
In response to Richard’s post on Learning From Mistakes, I’m really glad that Richard believes that blame and recriminations are pointless, otherwise I think I would have been bollocked several times over!!!
People often ask me what’s it like to do my job, be in charge of the world’s most exciting brand, and my usual reply [...]
The Virgin Money brand in the US
In Business Stripped Bare, Richard tells us about the strength of the Virgin brand in the UK and how Virgin Money’s negotiations to rescue and rebrand Northern Rock made headline news for weeks. But in the US, it’s not immediately obvious to most Americans that Virgin is a brand that should be in the [...]
The innocent brand
I’m Adam - a co-founder of innocent drinks and I wanted to join in Richard’s discussion about branding.
People say the most important thing with innocent is the brand. But you’ve got to start from the very beginning. In fact the most important thing is the product - it’s our smoothies. It’s the fact that they’re [...]
The Virgin brand
To add to Richard’s post and Catherine’s post about the strength of good branding - I agree that, very simply, branding is a promise to a customer about goods or services. A good brand needs to say what is it, how will it work, what the cost is and what its value is. Conveying [...]
Marketing the brand
I’m Catherine Salway and I’m Global Brand Director for the Virgin Group. Branding is my life’s work and it’s quite difficult to capture what it is in just a few words but I wanted to add to what Richard has written in his post Brand - Flying the Flag.
The brand is a promise to the [...]
Brand – flying the flag
I come from a line of lawyers. My father was a barrister in the English legal system. I was probably the first in a number of generations not to go into law, but I understood the value and importance of protecting a good name. We have nailed Virgin’s colours to the masts of many businesses, [...]
